Cause-related marketing
This brings together the marketing objectives of your company and the charitable objectives of Meningitis UK. Publicly linking with Meningitis UK will demonstrate corporate social responsibility and help to build trust, which in turn will increase customer loyalty and help to open up your business to new audiences.
CRM initiatives such as on-pack or in-store promotions can provide an incredible incentive for customers to select products or services to benefit the cause. It can also provide a unique selling point and a great PR story. According to Business in the Community, in 2003, 48 per cent of consumers showed an actual change in behaviour because of a Cause Related Marketing initiative.
MeningitisUK · Registered Charity No.1076774
